TRUE GRIT
 

The Bob Brannum Interview

 

By:  Michael D. McClellan | Wednesday, April 7th, 2004

 

 


 

 

What was the “Milkman’s Matinee”?
 

It was a promotional that Walter Brown dreamed up – the game was played at midnight because the circus had contracted to use the Boston Garden.  It was the only time that the court was ever turned 90 degrees – again, because of the circus – and it was the only time that we ever wore white sneakers.  Brown was a very superstitious man, so when we lost that game he made us switch back to black.  It stayed that way for as long as I could remember.

 


 

 

Please tell me about “Easy” Ed Macauley.
 

He was moral person, a good Catholic, a fine young man.  He was a Walter Brown favorite.  We were roommates during my last year with the Celtics, but it’s hard for me to give you an estimate of his playing ability.  We were different types of players.


 


 

 

 

Then describe yourself – your style of play.
 

If I saw a loose ball I was flying on the floor for it.  That’s the way I believed you played the game.  I always believed that the harder you went after a ball the less likely you were to get hurt.

 



 

 

 

 

Adolph Rupp and Red Auerbach; what was it like playing for each of these legendary coaches?
 

Both men were great coaches, but to me there was no comparison between the two.  Rupp was an intimidator.  He wasn’t a bad person outside of the gym, but he was a win-at-all-costs coach.  He didn’t care who he stepped on.  I was scared to death of Rupp, but it was a completely different situation with Red.  I loved Red dearly.  I was more afraid of being released than anything else.  As a player you didn’t want to let him down because he would do anything for you.  And Red was so damned smart – he knew exactly how to handle his players and get the most from them.

 



 

 

The twenty-four second shot clock was introduced during the 1954-55 season, your last with the Celtics.  Having played in both eras, what impact did the shot clock have on the NBA?
 

It made a big impact.  I think it hurt the big guys the most, guys like Mikan, who couldn’t stay planted in the pivot.

 





 

 

 

You were the basketball coach at Brandeis University from 1970 until 1986.  Please tell me about this part of your life.
 

It was a difficult situation.  By that I mean in terms of recruiting.  Brandeis is a Jewish school with very high academic standards.  It’s very hard for non-athletes to get into the school, so it was difficult to get good players.  I enjoyed the rest of it.

 



 

 

 

This year you were inducted into the New England Basketball Hall of Fame.  Other inductees include such former Celtics as Reggie Lewis and Rick Pitino.  What was it like to be honored in this way?
 

I was in the hospital at the time, and don’t remember much about it.  One of my former players nominated me.  I’m still waiting for my plaque [laughs].

 




 

 


Final Question, one that I’ve been asking your former players:  You’ve achieved great success in your life.  You are universally respected and admired by many people, both inside and outside of the NBA.  If you could offer one piece of advice on life to others, what would that be?

 
Work like heck.  And never leave with an enemy – always do your best to get along with people.

 

 

 

 

 

 

 

 

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