POWER POINT
 

The Jo Jo White Interview

 

By:  Michael D. McClellan | Monday, April 7th, 2003

 

 


 

 

You hold the Celtic record for consecutive games played at 488.  To what do you attribute your iron man streak?
 
Again, it all comes back to conditioning.  John Havlicek is another example.  He was always in phenomenal shape.  You watched the way he took care of himself and you understood why he was such a great athlete.

 


 

 

 

 

Please tell me about your current role as Director of Special Projects and Community Relations with the Celtics.
 
It’s a multi-role position that keeps me close to the community.  I enjoy that interaction, yet at the same time I realize that there is a big need to mentor our players.  They need to know what it means to be a Boston Celtic.  They also need a solid understanding of the fundamentals, which has really been lost with players entering the league early.  In today’s NBA, we're paying for potential instead of the proven end product, and that has really caused problems.  We need to go back and teach them those things that will help them be successful in life.  These types of things lend themselves to the title of Director of Player Development, which would certainly be an interesting role to explore.

 


 

 

You have always stressed the value of education, and at one time considered becoming a doctor.  Please tell me about the Jo Jo White Growth League.
 
I started this league in 1981 as a way of working with young people and making a positive impact in their lives.  I wanted our youth to have a sense being connected to their community, and for them to see how they could make a difference in their environments.

The program partnered with corporate sponsorship and offered a point system to reward our youth for community projects.  For example, we took a school and broke it into teams.  Each team was given a project to improve their school and their community.  Points were given to each team member for completion of these projects, which they could exchange for shoes, apparel, etc.  The winning team then received a trip to Disney World as recognition for all of their hard work.

 


 

 

On April 9th, 1982 the Boston Celtics retired your Number 10 to the Boston Garden rafters.  On January 27th of this year, Kansas honored you in similar fashion, retiring your jersey in a special ceremony at halftime of the game against Texas.  What did each of these ceremonies mean to you?
 
Anytime you are recognized for your accomplishments it’s truly an honor.  To have my jersey retired to the Boston Garden rafters was a very special moment for me.

Being honored at Kansas was also a thrill, and something that will always be very special.  It was a privilege to be a part of that.  The whole experience of being on the campus took me back to a very special time in my life.  My mother was able to attend – she’s 90-years old – so she was there for both ceremonies.  I’m very thankful for that.

 


 

 

Final Question:  You’ve achieved great success in your life, and you’ve done so with a great deal of dignity, pride and class.  You are universally respected and admired by many people (both inside and outside of the NBA).  If you could offer one piece of advice on life to others, what would that be?
 

Always be yourself.  Know who you are, and always follow your inner-voice.




 

 

 

 

 

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